Marketing and Good Business Ideas

Think Small First: Small Business Day, Saturday 28 October 2017.

This statewide movement is gaining momentum.  Designed to raise awareness about small business in Western Australia. They are the lifeblood and heart of what makes our local communities great. This is about celebrating our passionate entrepreneurs, butchers, mechanics, artists, accountants, gardeners, interior designers, foodies, personal trainers and more. Without small business, a community doesn’t thrive.  Without…

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Australians & their social media

The recent release of the Sensis Social Media Report 2016 is essential reading for all business operators. It reveals we love our social media more and more. For example time spent on Facebook has increased over 40% on last year and now exceeds 12.5 hours per week. That’s more than half a day per week.…

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Keep Australia Beautiful Week – 21-27 August

Along with reducing the number of coffee cups going to landfill the Town is keen for local businesses to get behind the Keep Australia Beautiful Campaign. We’ll soon see the army of volunteers with their orange bags along road verges but there are many other ways you can help and get involved: Promote the week…

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O2 Cafe & Need for Feed are Responsible Cafes!

IF you want to save on your morning coffee and make a difference to the environment, then you might like to consider a push by Responsible Cafes. The volunteer movement encourages venues to offer customers discounts on warm beverages if they bring a re-usable cup. O2 Cafe (Old Perth Rd) and Need for Feed (corner…

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The Evolution of Advertising

The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot This extensive slide show originally published in 2013, but updated a couple of months ago, illustrates where advertising has come from and how it’s been completely turned on it’s head. It’s a lesson every business needs to learn: why traditional methods…

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Social Media for Branding & PR

Set aside an hour and further your knowledge on social media for business. A free webinar will be held 10.30am (WA time), 19 July by Entrepreneurs Programme (Federal Government Industry, Innovation & Science) Social Media is a whole different beast when it comes to business. You need to reset your approach.  You need to be…

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New Business Database

The Town is going all out to update the database we have for businesses operating across the Town.  We are literally going out to all the “bricks and mortar” premises. We are visiting all the factories and all the shops in the main precincts of Eden Hill, Ashfield and Bassendean. But for all you home…

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Understanding Designs webinar

Bassendean, Ashfield and Eden Hill boast many businesses operating in the design field. In June, IP Australia is holding an introductory workshop via webinar where they will be focusing on designs, and an awareness of how to protect your product with a registered design. You will also learn the basics of IP and gain an understanding of the…

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Creating Brand Energy

How do you show up in your marketplace? What is your Brand Personality – the unique attitude, tone and style of everything you do? And what value do you offer? The sheer volume of publicity and marketing which we face everyday is staggering.  As a business owner, how do you connect with your customers? Everything…

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The "Art of the Deal" for social capitalists

In the Trump world “the deal’ is an economic outcome – full stop – period. For Social Capitalists however there’s more. They generate profit to further social and environmental goals as well. Social enterprises are businesses that invest in community. Rather than maximising private profit, they want to make the world – or at least…

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