Useful Links – Handle Your Own PR

A feature of Bassendean Means Business web site is a list of external links to web sites that can help your business in new ways.  This month we are highlighting.

Handle Your Own PR is a DIY PR service for small, medium and home based businesses. Set up in 2009 it is for people who need PR but may not have the funds to employ an agency and are happy to do the hard work themselves.

Simone Heydon and Jules Brooke based in Melbourne (who do have a real publicity agency: Handle Communications), set up this web site because most new businesses don’t have big bucks to throw at an advertising campaign, particularly in the early days.

That’s where publicity can help. At a fraction of the cost, PR can spread the word very effectively via the media and editorial coverage. But even at a ‘fraction’ of an advertising budget, a full blown PR campaign can be too expensive for many new businesses.

This website will provide you with the process you need to follow, tips and hints about dealing with the media, targeted media lists and a media release writing service for you to purchase.